In the E-commerce world, more and more businesses are realizing the importance of knowing their customers better. As a result E-businesses
are focussing their marketing efforts on building lasting ties with customers through improved Customer Relationship Management (CRM). CRM
and Interactive Marketing on the Internet require sophisticated models for information acquisition, information storage, and decision support.

This special issue of the Decision Support Systems journal seeks original technical, conceptual, and empirical papers presenting
innovative and interesting decision support methods, models or technologies applicable to CRM and Interactive Marketing.

Topics of interest include but are not limited to:

- Models and systems for providing decision support to E-businesses and processes related to interactive marketing.
- E-commerce issues related to information and knowledge representation and acquisition for CRM.
- Knowledge Management issues and solutions.
- CRM methods and techniques and their effect on the efficiency of different channels of distribution in E-commerce.
- Design and analysis of interactive database and communication technologies for E-businesses.
- Design and applications of Intelligent Agent technologies in the context of Internet marketing.

SUBMISSION DEADLINE

May 31, 2000: Initial submission of paper in a format suitable for publication in DSS. Details are at:
http://cism.bus.utexas.edu/CISM/DSS/Dss.html
 

Manuscripts (max 30 pages including references, and figures) should be sent as an e-mail attachment to either of the guest editors: Prof P. K.
Kannan (PKannan@rhsmith.umd.edu) or Prof H. Raghav Rao (mgmtrao@buffalo.edu)
The required format is Adobe Acrobat pdf, or IBM-compatible MS Word or Rich Text Format.

Co-Editors:
Prof P. K. Kannan
Department of Marketing
R.H. Smith School of Business
Unviersity of Maryland

Prof H. Raghav Rao
Department of Management Science and Systems
School of Management
SUNY at Buffalo
NY 14260